Every season, the denim gods figure out yet another way to breathe new life into the same old duds. I myself never tire of jeans (I’m an addict in the worst way!) but this trend really has my motor runnin’…. It only seems fitting that I get my […]
Zombie’s are invading!!! We’re not talkin’ brain sucking, pseudo dead people here, we’re talkin’ J Brand Jeans and these beauties are running rampant in Hollywood! 12″ Destroyed Pencil Leg in Zombie, $217 Who’s up for a trip down the yellow brick road? Dorothy would’ve looked killer […]
Who isn’t making a boyfriend jean these days? This trend is pretty literal actually. Imagine slipping on your boyfriend’s most comfy pair of jeans to run out and grab the paper — now wear them for the rest of the day! Slouchy, worn in […]
So what would happen if two of the faces behind some of the biggest, most influentional denim companies of all time got together and made jean babies? Enter Rich & Skinny with an explosion of color! That’s sort of their thing…..
Michael Glasser, genius designer and co-founder of both Seven For All Mankind and Citizens Of Humanity (still two of my personal favorites) teamed up with Joie Rucker founder and designer of Joie Jeans and former Vice President of design for both Guess and Levi’s launched the brand about 2 years ago. Feeling somewhat uninspired by the boring sea of blues out there, they wanted to breathe new life into the denim market. With over 50 years of experience in the denim industry between them, they managed to do just that! Celebrities are absolutely smitten with this line and have been spotted all over the streets of New York and LA rockin’ them in various styles and colors. The “recently spotted” list reads like a who’s who: Katie Holmes, Reese Witherspoon, Hilary Duff, Cameron Diaz, Blake Lively, Jessica Alba, and Beyonce just to name-drop a few…
April 77 was launched in 2002 by Frenchman/Drummer/Guitarist Bric Partouche who describes himself as more of a “Youth Culture Nerd” rather than a fashion designer. His obsession with early punk and new wave bands like The Ramones and Joy Division inspired him to create a range of jeans each named after his rock n’roll heroes.
Pictured to the side are our brand new “Joey” jeans named for the incomparable and often unintelligable Joey Ramone. Shame that Joey had to die to become both a street and a pair of jeans, but we’re gladly stuffing our ass into this tribute!
When a company practically invents the Premium Denim market, as 7 For All Mankind did in 2000, no one expects them to maintain that market lead forever. In any new trend, a crowd of usurpers will gravitate towards the leader to siphon off marketshare and offer up similar designs and pricing in hopes to steal the crown away for a season or two.