I first discovered this store about a year ago and it’s since become one of my favorite places to shop online .  They’ve got the goods and the best part…. if you get on their mailing list, they constantly send out coupon codes worth anywhere from 10 – 25% off regular priced and sale items!

Following the success of their boutique Azalea in San Francisco, together Catherine Chow and Corina Nurimba also founded Tobi.  They both live for fashion and love to shop but felt the online shopping experience, while convenient, could sometimes be a bit too impersonal and sometimes confusing.

They wanted to change people’s minds about what online shopping was by introducing new concepts to their customers.  Shopping with Tobi is the online equivalent to walking around with your very own personal shopper.  You can chat with them about styles, sizes, fit guides, material and the latest trends.  Whatever your questions or concerns, they are there to help. 

A lot of people don’t like to shop online because they aren’t sure if something is going to fit.  Let’s be honest, the classic ‘fit guide’ is never very accurate and each designer is vastly different.  Cathy and Corina will guide you every step of the way to ensure that your experience is pleasant, stress free and best of all, fun!

Perhaps one of the coolest things they are doing right now is their Love an Ugly Box campaign.  They are smart to realize that most receive their online orders and unwrap their pretty boxes and then throw them away.  So, Cathy and Corina are doing their part to support the environment by sending out your orders in recycled boxes. 

In addition to offering free shipping on all orders,  they’ve taken it a step further by offering a very intimate, one on one shopping experience for the buyer. 

Check out their blog too for all the latest on new designers, lines and the various goings ons of Cathy and Corina!

• http://site.azaleasf.com/blog/