Founded a few years back by designer Joan Goodman, Pono is a unique collection of jewelry that gets it’s name from a dear friend of Joan’s whom she met while living in Hawaii.   Pono is equal parts vintage, modernism and nature.  The entire line is very earth conscious incorporating natural elements such as wood, shells and natural horn.

Pono has been featured on Gossip Girl, in countless magazines and seen adorning the wrists of many celebs such as Paris Hilton, Beyonce and Julianne Moore.

I recently got the opportunity to have a little Q&A with Joan herself.  Check it out!

I love how the concept of the name came about from your childhood friend.  Do you still keep in touch with Pono?

Yes…PONO & I are still best friends…We do not see each other a
lot…but we speak & have a very special relationship!

I think it’s great that your brand is so environmentally conscious.   Do you feel that this sets you apart from the sea of jewelry designers out there?

I think a lot of people are trying to be environmentally aware now…but
a lot of it is hype…smoke & mirrors…..and a manipulation of
language!
We are very committed to taking care of our planet…
If everyone just took care of their circle…the world would be much
better!

I love the boldness of your designs.  Where do you draw inspiration from?

My inspiration comes mostly from nature and sometimes from dreams….
Also… I work with amazing factories…their concepts and materials are
always inspiring and lend themselves to bold pieces.

Do you tend to stick to one aesthetic or do you like to change it up?

I think PONO has a classic aesthetic that runs through the whole
line…..
At the same time…i love to make pieces that are a little wild and
unexpected!

What’s up next for Pono?

Next…Fashion Coterie….and working on the color stories for winter
10/11…
Working with the color is my favorite part……

You can purchase Pono online at http://www.ponoannex.com/