Founded a few years back by designer Joan Goodman, Pono is a unique collection of jewelry that gets it’s name from a dear friend of Joan’s whom she met while living in Hawaii.   Pono is equal parts vintage, modernism and nature.  The entire line is very earth conscious incorporating natural elements such as wood, shells and natural horn.

Pono has been featured on Gossip Girl, in countless magazines and seen adorning the wrists of many celebs such as Paris Hilton, Beyonce and Julianne Moore.

I recently got the opportunity to have a little Q&A with Joan herself.  Check it out!

I love how the concept of the name came about from your childhood friend.  Do you still keep in touch with Pono?

Yes…PONO & I are still best friends…We do not see each other a
lot…but we speak & have a very special relationship!

I think it’s great that your brand is so environmentally conscious.   Do you feel that this sets you apart from the sea of jewelry designers out there?

I think a lot of people are trying to be environmentally aware now…but
a lot of it is hype…smoke & mirrors…..and a manipulation of
language!
We are very committed to taking care of our planet…
If everyone just took care of their circle…the world would be much
better!

I love the boldness of your designs.  Where do you draw inspiration from?

My inspiration comes mostly from nature and sometimes from dreams….
Also… I work with amazing factories…their concepts and materials are
always inspiring and lend themselves to bold pieces.

Do you tend to stick to one aesthetic or do you like to change it up?

I think PONO has a classic aesthetic that runs through the whole
line…..
At the same time…i love to make pieces that are a little wild and
unexpected!

What’s up next for Pono?

Next…Fashion Coterie….and working on the color stories for winter
10/11…
Working with the color is my favorite part……

You can purchase Pono online at http://www.ponoannex.com/

The official launch party for the line this past Tuesday was a huge success!  Celebrity guests included Paris Hilton, Hayden Panettiere and Kate Walsh, just to name a few.  Check out the red carpet pics below!

M.I.A. treated guests to a special performance.

Jimmy Choo President and Co-Founder Tamara Mellon with Anthony Kedis

With the holiday season approaching, the line will include a lot of party clothes with a rock and roll vibe.  This is evident in the pics above as all the attendees were sporting pieces from the collection.

A note from H&M’s site:

H&M is launching Jimmy Choo for H&M on November 14th. Since the collection is in very high demand, we’re expecting a crowd.

WHAT DO I DO IF I ARRIVE BEFORE OPENING HOURS?

If there is a line, please wait in line and H&M store staff will inform you about how to shop.

HOW DOES THE QUEUING SYSTEM WORK?

The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet.

When your time has come, we will let you into the designated area to shop. Our goal is to create a better shopping experience for all of our customers.

If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about two hours we will also open up the designated area for all of our customers.

To make sure as many customers as possible are able to buy from the Jimmy Choo for H&M collection, we have a limitation. Every customer can buy the whole collection but with a limitation of buying maximum one per product, i.e. not more than one size (shoes/garments) or piece (accessories) per product per customer. The limitation covers the whole Jimmy Choo for H&M Collection. Your place in line does not guarantee any items from the Jimmy Choo for H&M collection.

They’ve got a queuing system already in the works?!

Here in the states, the only stores carrying the lines will be in California, New York and Chicago so if you’re lucky enough to live near one of these stores, I’d advise camping out.  This is gonna be huge!

View the entire line here!

All photos courtesy of Wireimage.com and hm.com