Straight from our HOT STUFF file, come these jeans from April 77.

April 77 was launched in 2002 by Frenchman/Drummer/Guitarist Bric Partouche who describes himself as more of a “Youth Culture Nerd” rather than a fashion designer.  His obsession with early punk and new wave bands like The Ramones and Joy Division inspired him to create a range of jeans each named after his rock n’roll heroes.  

Pictured to the side are our brand new “Joey” jeans named for the incomparable and often unintelligable Joey Ramone.  Shame that Joey had to die to become both a street and a pair of jeans, but we’re gladly stuffing our ass into this tribute!

April 77 is worn by everyone from old-heads like the Rolling Stones to cool old-heads like Iggy Pop, in addition to a new breed of independent artists.  

Partouche’s passion for anything to do with music-influenced style also spills over into his genius cross-marketing effort April 77 Records, where new and up and coming bands get a chance to make their mark on the scene.  

Additional HOT STUFF in each design comes in the form of ”Le Pique”, an April 77 branded guitar pick neatly placed in a dedicated “pick pocket”.  No, they didn’t come up with the term of a “pick pocket”, we did…and seriously, that’s HOT STUFF, so feel free to steal it, Bric.  For those of you who’ve ever played guitar, you know that the tiny little comb pocket in your jeans will eventually become your “go to” spot for keeping guitar or bass picks.  The fact that they thought to take this one step further and create an actual pocket for a guitar pick is pure genius.

Additionally, there’s a ”scratch card download” in the shape of a record.  Instead of winning additional scratch-off tickets in hopes to get that baby stroller off of layaway, you get a code that enables you to download a tune from an up-and-coming artist signed to April 77 Records.  

Where a lot of designers try and identify with Indie music, April 77 is taking it all one step further and becoming a vehicle for independent music.  That’s the kind of visionary thinking that makes us take notice and you should as well.  

Oh, and the actual jeans?  Just like Joey, they’re thin and skinny and will rock for hours.  Cruelty-free for you vegans, the denim is lightweight with a bit of stretch, fits like a glove and is dyed in a blue that would stand out in a crowd like Rodger Daltry’s dreamy pinballed eyes.  

Seriously, these are available at Revolve for $136 marked down to $68 bucks retail?  

This is HOT STUFF.

• April 77 Joey Rodeo Jeans – Marked down to $68 at Revolveclothing.com
• 34″ Inseam
• 9″ Rise
• 12″ in the knee, narrowing to 11″ at the leg opening
• 99% cotton, 1% elasthan