J Brand Houlihan Cargo in Vintage Olive
Skinny cargos are all the rage right now and they’re a great way to tap into that utilitarian vibe without looking like you’re ready for battle. These ain’t your mamas cargos ladies! The look still embodies that relaxed, reversed silhouette but it’s been updated with an even more edged out vibe.
When a company practically invents the Premium Denim market, as 7 For All Mankind did in 2000, no one expects them to maintain that market lead forever. In any new trend, a crowd of usurpers will gravitate towards the leader to siphon off marketshare and offer up similar designs and pricing in hopes to steal the crown away for a season or two.
Rachel Bilson rocking a pair of Gingers at the CVS
The fashionistas of print and their gossip-rag celebrity counterparts will constantly seek out newer brandnames and fresher labels in order to ride on the cusp of an ever-thrashing wave of emerging designers. The natural order of a trendy market dictates that the goose in front must eventually slide to the back of the formation in order to give the next bird in line some time at the lead.
Over the past 9 years, the Premium Denim market has become crowded and Seven has expanded into menswear, tops, accessories and *insert groan* a line of premium denim for children. Even though they are growing into other markets, they haven’t lost their roots and continue to churning out quality denim in fresh styles and perfect fits.
Last year they dropped the Ginger flare leg jeans and slapped them right onto some prime Hollywood asses. We picked up a pair and fell in love with the fit and feel.
The good news for you? 7 for all Mankind is busy pushing out their line for 2009, so if you hurry, you can pick up a pair of Gingers for almost half off.