H&M Fashion Against AIDS

May 20 will launch the third annual H&M Fashion Against AIDS collection in stores nationwide supporting youth HIV/AIDS awareness and education.

With festival season well under way (hello, Coachella!),  the whole line really captures the festival experience.  With tents, sleeping bags and even ponchos, you’ll be prepared for whatever mother nature throws at you and all while looking great to boot!

In addition to supporting a very worthy cause, the entire collection is bursting with beautiful pieces at very humble prices.  The line will include men’s and women’s wear, shoes, and accessories as well as tents, chairs and other camping gear.  The women’s wear is very rocker meets bohoglam with some ethnic touches peppered in.  The guys gear also captures that rock vibe and includes blazers, leather and distressed denim.

25% of the proceeds from this collection will be donated to youth HIV / AIDS awareness projects, including YouthAids, the MTV Staying Alive Foundation and UNFPA, the United Nations Population Fund, as well as supporting Designers Against AIDS, the NGO who brought the concept of Fashion against AIDS to H&M.

The line will range from $2.95 – $79.95.

May 20th people!!  Head over to H&M and get your fashion on and promote safe sex!

To find out more about the  non-profit organization DAA, check out their site:  www.designersagainstaids.com

 

 

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