
Jaye Hersh’s baby, Shop Intuition has been a long time favorite of pretty much every “It” girl in Hollywood. Pick up any trash rag these days and you’re sure to see Paris or Lindsay coming out of the store with an Intuition bag (or several) in their hands. It is truly a one stop shop for all the latest trends. Jaye somehow always seems to be one step ahead in knowing what’s hot right now or what will be a month from now.
Well as if she’s not awesome enough already, Hersh has teamed up with the uber retail chain, Target to launch a line of accessories to include sunglasses, handbags, jewelry, scarves, headbands and hats all priced from $2.99 to $29.99. The line hits Target stores this Sunday, July 12th and will be available through November 1st.
As is evident above, the pieces are very fashion forward, yet still classic enough to take you through a few seasons. Although, at prices points like these, you needn’t feel guilty for indulging.
Says Hersh, “We took the trends coming to the market and tried to make them accessible to the Target audience based on the celebrities that come into my shop. I build my relationships with my customers and they keep coming back because they like my taste. I’m very approachable; I’m a working mom. That’s the Target customer. I’m not a designer; I’m actually a shopkeeper.” So modest!
I smell a Target trip coming….. on Sunday!!!